We have all heard about the Acai berry; or should have by now?  (If not, where have you been the last decade, marooned on a deserted island?)

Acai (pronounced Ah-sigh-ee) is a small, dark red berry that hails from the rainforests of Brazil and has been regaled as a super fruit for its antioxidant power.  Antioxidants work to free your body of harmful free radicals-nasty little buggers that compromise healthy cells and cause a multitude of health problems including immune system damage and premature aging.  Acai is ten times more potent than red grapes, cleanses your digestive tract, rids your body of toxins and improves energy levels.  Overall, taken in the correct quantities and quality, Acai is very good for you.  But will it burn fat?

The answer is a resounding and most definite NO.  Your belly will not shrink before your eyes like the muffin-topped CGI image on those pop-up ads.  No clinical trials have ever been conducted on Acai to prove its fat burning properties. What a company has more than likely done, is taken low levels of Acai, and mixed them with other inexpensive ingredients like Green Tea and cleansing agents, so they can then claim it’s a fat burner.  It’s bogus marketing for gullible consumers.  You’re not getting quality Acai in these products either, and certainly not enough of it to do anything useful.

Here are some tips when buying Acai products, but never, under any circumstances believe you’re purchasing a fat burner:

• Most Acai products do not contain enough Acai to be effective.  Acai is expensive as it’s imported from Brazil.  Very often companies will try to hide the amount of Acai you’re getting in a proprietary blend. It sounds fancy, but it’s just a cheap trick to hide ineffective dosage.  You want to see at least 1,000 mg.  Mind you, if it’s listed in a proprietary blend, that’ll be 1,000 mg including all the other cheap crap in the pill.  And yes, legally a company can do this.
• Stay far away from ‘free trials.’  You’ll be caught in autoship hell and the product you’ll receive will not be quality.  Free trial=rip off.
• Look at the label closely before buying.  You want to see ‘berry and pulp’-preferably freeze dried to preserve the nutrients.  A cheap product will contain seeds and roots. Who honestly eats the roots of a plant?
• Check the quantity of pills per bottle.  A lot of companies will take a 1,000 mg dosage and split it into two 500 mg pills because they’re easier to swallow.  Some companies even go as far as to sell 30 capsule bottles at 500 mg, and 60 capsule bottles at 250 mg. They do this because it looks like you’re getting more pills for your dollar.  What you’re really getting, when you take quantity of Acai into consideration and the dosage the company recommends you take, is only 15 days worth of pills.

And consider this-Acai berry is a fruit.  It may be a fruit with higher antioxidant properties than most, but it’s still a fruit.  Does eating fruit burn fat?  No of course not.  It’s turned into glucose for energy.  Your survival-mode body will burn the glucose levels in your bloodstream, and other things besides, before hitting your stored fat reserves.  Using fruit as a fat burner simply doesn’t make sense.

Bottom line, if you see the words ‘Acai’ and ‘Fat Burner’ on any label, it’s a huge red flag.  Run!

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